As market trends and consumer requirements continuously challenge the food industry worldwide, we look for solutions and alternatives to conventional measures that will benefit the population as a whole. We are particularly concerned about micronutrient malnutrition, the lack of essential nutrients needed by the human body, which many are unaware of. 

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Why Food Fortification

Often referred to as “hidden hunger,” micronutrient malnutrition is a serious public health problem affecting over two billion people worldwide. This problem is faced not only by socially disadvantaged populations but also those in higher socioeconomic classes where obesity is prevalent.

What Food Fortification Is

Food fortification is the practice of adding essential vitamins and minerals (e.g. iron, vitamin A, folic acid, iodine) to staple foods to improve its nutritional content. Fortification is a safe and effective way to improve public health and has been widely used since the 1920s. Commonly fortified foods include salt, maize flour, wheat flour, sugar, vegetable oil, and rice.

Why It Matters

Many diets, especially those of the poor, contain insufficient amounts of vitamins and minerals due to lack of variation and / or the consumption of predominantly processed foods. Adequate amounts of vitamins and minerals in the diet, also called micronutrients since they are only needed in small amounts, are critical to an individual’s health and development.


Food fortification is an inexpensive and practical means to providing the required nutrients to those suffering from micronutrient deficiencies. This is especially true for populations in resource-poor settings who are logistically constrained and do not have access to adequate quantities of fresh fruits, vegetables and meat. 

Only the highest quality ingredients that are free from artificial colours, flavours and preservatives are used to produce Fortifoods products. All our products are non-GMO and undergo strict quality control measures for added peace of mind.